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Nick Jr. is a programming block on the Nickelodeon television channel, seen on Nickelodeon weekday mornings. It is aimed at young children aged 2 to 8 years. On September 28, 2009, Noggin was renamed Nick Jr. and the block was temporarily renamed "The Play Date." In 2014, the Nick Jr. name began to be used for both the block and network. It is owned by MTV Networks, a division of Viacom International.

1988-1994Edit

From the morning of January 4, 1988, onwards, the Nick Jr. brand was in place and in use, with an approximate six-hour portion of the Nickelodeon broadcast day, at 9:00am – 3:00pm every weekday. The logo for the new Nick Jr. brand became a distinctive feature for the block. At first, the Nick. Jr. logo was orange for "Nick" and blue for "Jr.". The logo varied in the shape or species (e.g. two stars, two trains, two trees, two robots, two balls, two castles, two pigs, two cows, two horses, two brothers, two cats, two dogs). Until July 1990, a former staple of the Nickelodeon lineup, Discovery Zone was featured, originally for three hours (two at the beginning and one at noon), then for one hour during spring-summer 1989. When Eureeka's Castle premiered in September 1989, Pinwheel was split into two separate half hours in the morning and afternoon, where it remained until July 1990. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were of foreign origin (The World of David the Gnome, Sharon, Lois & Bram's Elephant Show, Noozles, The Adventures of the Little Koala, The Adventures of the Little Prince, The Littl' Bits, Grimm's Fairy Tale Classics, Maya the Bee, Maple Town, Curious George, Jim Henson's Muppet Babies). Programming of both live action and puppeted preschool programming also appeared during this time. Many of the Nick Jr. network ID's were produced by VideoWorks Inc. with the most channels, Noggin Network and Zulily and Sukkot and Estomeitt and Fouon Channel. In 1993, Nick Jr. introduced its first rebrand in five years, with idents, promos, and bumpers featuring an orange figure with the word "NICK" it resembling a parent and a blue figure with the word "JR." in it resembling a child doing activities. The promos and bumpers featured a female announcer and some promos and bumpers featured kids holding hands and walking around the Nick Jr. logo. Several Nick Jr. promos and bumpers carried the slogan "Grow, Learn, and Play". This rebrand was short-lived, as it lasted until Face was introduced in the autumn of the following year.

1994-2004Edit

The final pre-Face program aired on Friday, April 1, 1994 and it was The World of David the Gnome right before the closing ID of Nick Jr and a handover to Friday's Nickelodeon program schedule. After that, they had an advertisement for Nick Jr.'s upcoming rebrand, also mentioning Face, the block's mascot. On Monday, April 4, 1994, proceeding the first network ID, Nick Jr. introduced Face, the animated host that introduced, and wrapped up shows, and smaller variety pieces. More than 400 Face promos were created and produced by Nick Digital (Nickelodeon's in-house animation studio), and later at Data Motion Arts from 1995 to 1999 and again from 2001 to 2002, and then at Napoleon Videographics from 1999–2003, and finally at Vee-Pee Cartoons from 2003–2004. From this point forward, he changed colors, moods, and feelings, and during the 1994-1995 television season, a slew of new shows and shorts premiered, including Nick Jr. Little Big Room, Muppet Time, The Adventures of Little Audrey, Gullah Gullah Island, Allegra's Window, The Busy World of Richard Scarry, and Winky Love. Nick Jr also moved its sign off time to 2:00 pm starting that day. Programming during this period included (but wasn't limited to) Allegra's Window, Little Bear, Gullah Gullah Island, The Busy World of Richard Scarry, The Wubbulous World of Dr. Seuss, Franklin, Rupert, Rugrats (re-runs, also aired as part of the original Nickelodeon), Jim Henson's Muppet Babies, Eureeka's Castle, Bob the Builder, and Blue's Clues. Face, in the context of his segments, was capable of materializing objects such as an astronaut, a robot, a clown, a window, a traffic light, stars, even wood, and of creating any number of foley sound effects including a signature three note "trumpet" noise, which he often made after mentioning the programming block's name, followed by a nod. Face was voiced by Chris Phillips who also voiced Roger Klotz on Disney's Doug and various promos & TV commercials (including many Nickelodeon bumpers and promos from 1993 to the 2000s). Original Face was removed from the lineup on Friday, August 29, 2003. On Monday, September 1, 2003, Face was given a new look, which added eyebrows and a chin and straightened the eyes by inverting their colors from white dots on black eyes to black, larger dots on white eyes. Also, his voice turned into a D.J. rapper-like voice. Also, a new series of segments called Nick Jr. Play Along debuted, and the new segments were hosted by two fun, live-action hosts – Robin (played by actress Hillary Hawkins) and Zack (played by actor Travis Guba). Alongside Robin and Zack were four sock puppets called the Feetbeats. New Face and the Play Along segments were removed from the lineup on Friday, August 13, 2004.

2004-2007Edit

On Monday, August 16, 2004, Nick Jr. introduced a new mascot named Piper O'Possum, and also was branded by a new slogan, "Nick Jr! We Love to Play!". Piper O'Possum's last appearance was Friday, August 31, 2007. The last program that aired with this look was Go, Diego, Go!.

2007-2009Edit

On Monday, September 3, 2007, Nick Jr. was updated and introduced new graphics and music. The Nick Jr. logo's shapes resembled plushies now. The plushies seen in the logos included robots, bunnies, and monkeys. This saw the new look, which indicates preschoolers to play and learn with Nick Jr. characters. The first program aired with this look was Dora the Explorer.

2009 PresentEdit

On February 2, 2009, Nickelodeon removed the Nick Jr. branding from its lineup. Nick Jr. shows continued airing on the slot, but with the Nickelodeon branding, replacing the Nick Jr. branding, and the addition of more frequent commercial advertising. The final program was Ni Hao, Kai-Lan. On September 28, 2009, Nick Jr. replaced Noggin as a 24/7 TV channel. This makes it the first that Nickelodeon does not brand its preschool shows in a program block since 1988.

2014–presentEdit

In May 2014, Nickelodeon began using the "Nick Jr." name in advertisements to refer to both the network and block. When aired on the Nick Jr. channel, commercials for programs broadcast on Nickelodeon's Nick Jr. block usually end with "Nick Jr. over on Nickelodeon" to differentiate the titles.

ProgrammingEdit

The following is a list of programs broadcast by Nick Jr., the Nickelodeon programming block broadcast from January 4, 1988, through February 2, 2009. Afterwards, Nick Jr. moved to, and replaced, the Noggin network.

Program Title Start Year End Year Notes
The Adventures of Little Audrey 1992 2005 March 13, 1992 - August 27, 2005
The Adventures of the Little Koala 1988 1993 January 6, 1988 - May 27, 1993
Allegra's Window 1994 2001 Original Broadcast: October 24, 1994 - September 29, 2001. Played on Noggin from 1999-2003
The Backyardigans 2004 2009 October 11, 2004 - February 2, 2009
Bananas in Pyjamas 1996 2001 April 5, 1996 - November 14, 2001
Belle and Sebastian 1988 1989 January 4, 1988 - September 1, 1989
Blue's Clues 1996 2009 September 8, 1996 - February 2, 2009
Blue's Room 2004 2007 August 2, 2004 - December 2007
Bob the Builder 2001 2004 January 15, 2001 - November 30, 2004
The Busy World of Richard Scarry 1995 2000 July 3, 1995 - July 2000
Cappelli & Company 1993 1994 April 5, 1993 - June 10, 1994
Curious George 1988 1991 January 4, 1988 - June 1991
Dora the Explorer 2000 2009 August 14, 2000 - February 2, 2009
The Elephant Show 1988 1994 January 4, 1988 - September 1, 1994
Eureeka's Castle 1989 2001 September 4, 1989 - September 7, 1996; reran from August 1998 - September 29, 2001
Franklin 1999 2005 January 11, 1999 - September 5, 2006
Fred Penner's Place 1989 1993 September 4, 1989 - August 31, 1993
Go, Diego, Go! 2005 2009 September 6, 2005 - February 2, 2009
Grimm's Fairy Tale Classics 1992 1995 June 1, 1992 - May 31, 1995
Gullah Gullah Island 1994 2000 July 6, 1994 - May 26, 2004
Janosch's Dream World 1994 1994
Kipper 1999 2006 February 8, 1999 - September 5, 2006
LazyTown 2004 2007 August 16, 2004 - December 2007
Little Bear 1995 2006 November 6, 1995 - September 5, 2006
Little Bill 1999 2006 November 29, 1999 - September 5, 2006
The Little Bits 1991 1996 May 6, 1991 - May 3, 1996
The Little Prince 1988 1989 January 4, 1988 - December 29, 1989
Maggie and the Ferocious Beast 2000 2006 June 5, 2000 - September 5, 2006
Maisy 1999 2006 February 11, 1999 - September 5, 2006
Maple Town 1988 1989 January 4, 1988 - September 1, 1989
Max and Ruby 2002 2009 October 21, 2002 - February 2, 2009
Maya the Bee 1990 1995 January 1, 1990 - April 30, 1995
Miss Spider's Sunny Patch Friends 2004 2006 September 7, 2004 - September 5, 2006
Jim Henson's Muppet Babies 1992 1999 October 1, 1992 - February 12, 1999
Ni Hao, Kai-Lan 2008 2009 February 7, 2008 - February 2, 2009
Noozles 1988 1993 November 14, 1988 - April 2, 1993
Olivia 2009 2009 January 26, 2009 - February 2, 2009
Oobi 2003 2004 April 7, 2003 - 2004
Oswald 2001 2006 August 20, 2001 - September 5, 2006
Papa Beaver's Storytime 1994 1997 September 1994 - September 26, 1997
Pinwheel 1988 1990 January 4, 1988 - July 6, 1990
The Raggy Dolls 1996 2001 April 5, 1996 - November 14, 2001
Rainbow Brite and the Color Kids 1996 2001 September 15, 1996 - September 29, 2001
Rubbadubbers 2003 2005 September 2, 2003 - September 5, 2005
Rugrats 1994 1997 August 1994 - May 2, 1997
Rupert Bear 1995 2001 September 1995 - September 29, 2001
Shining Time Station 2000 2001 June 5, 2000 - September 29, 2001
Thomas the Tank Engine and Friends 2000 2001 June 5, 2000 - September 29, 2001
Today's Special 1988 1991 January 4, 1988 - May 3, 1991
Welcome to Nick Jr., Charlie Brown 1996 2001 July 16, 1996 - November 14, 2001
Wonder Pets! 2006 2009 March 4, 2006 - February 2, 2009
The World of David the Gnome 1988 1995 January 4, 1988 - June 30, 1995
Wow! Wow! Wubbzy! 2006 2009 August 28, 2006 - February 2, 2009
The Wubbulous World of Dr. Seuss 1997 2001 August 25, 1997 - September 29, 2001
Yo Gabba Gabba! 2007 2009 August 20, 2007 - February 2, 2009

Interstitial seriesEdit

Title Start Year End Year Notes
Abby's Friends 1998 2002
Amby & Dexter 1997 2003 June 2, 1997 - August 29, 2003
Ants, Ants, Ants 1998 2001 one-shot short
Ask The Cat 1997 1999 August 25, 1997 - February 12, 1999
The Bedtime Business Song 1999 2003 one-shot short
Countin' Carl 1996 2000
Face 1994 2004 September 5, 1994 - October 8, 2004; Mascot for Nick Jr.
Flexy's Little Big Question 1996 2000
Food and Music 2001 2003
Hocle and Stoty 1994 1996
Joey's Lunch 1996 2003
Jungle Boogie 1995 2003
Just Ask! 2000 2003
Just For Me Stories 2001 2004
Little Big Room 1994 1998
Loretta the Letter Lady 1994 1996
The Mad Caps 2003 2004 September 2, 2003 - October 8, 2004
[Maggie and the Ferocious Beast (shorts) 1998 2005
Max and his Alphabet Adventures 1993 2002 September 1993 - January 2002
Mighty Bug 5 2004 2006
Muppet Time 1994 1999 September 5, 1994 - February 12, 1999
My World 2004 2007 October 11, 2004 - September 7, 2007
Nanalan' 1999 2003 November 29, 1999 - August 29, 2003
Nick Jr. Hispanic Heritage Month 2006 2006 September 15 - October 13, 2006
Nick Jr. Play Along 2003 2004 September 2, 2003 - October 8, 2004
Nick Jr. Presents 1999 2002
Nick Jr. Rocks 1991 1994
Nick Jr. Show and Tell 1998 2000
Nick Jr. Sings 1995 2003
Nick Jr. Storytime 1993 1996
Nick Jr.'s I Can Do It! 2002 2004
Nick Jr.'s What Do You Like To Do 1998 2000
Nickellennium (excerpts) 2000 2003 January 3, 2000 - August 29, 2003
Picture Pages 1988 1993 January 4, 1988 - December 31, 1993
Piper O'Possum 2004 2007 Nick Jr. mascot from October 11, 2004 - September 7, 2007
Playful Parent 2001 2007
A Pup Grows Up 2005 2007
Reed's Sound Jars 1996 1999 September 9, 1996 - January 29, 1999
Tricky Trousers 1991 1994
What's the Buzz with Philomena Fly 1995 2002 December 1995 - June 2002
Winky Love 1994 2002
Wordville 1998 2003

block slogansEdit

  • Nick Jr. is Just for You! (Janurury 4, 1988-January 4, 1991)
  • Nick Jr. is Here Just for You! (January 7 1991-July 30, 1993)
  • Grow Learn and Play (August 2, 1993-April 1, 1994)
  • At Nick Jr. We Play to Learn! (April 4, 1994-October 2, 1998)
  • Nick Jr. is Just for Me! (October 5, 1998-August 17, 2001)
  • Nick Jr. is Where I Play to Learn (August 20, 2001-August 29, 2003)
  • Nick Jr. is Where I Play Along (September 1, 2003-August 13, 2004)
  • Nick Jr. Play Along and Learn/We Love to Play! (August 16, 2004-August 31, 2007)
  • Nick Jr. Play With Us (September 3, 2007-September 25, 2009)
  • It's Like Preschool on TV! (September 28, 2009-March 2, 2012)
  • Nick Jr. - The Smart Place to Play (March 5, 2012-present)

External linksEdit

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